Brand Style Guide
The visual and verbal foundation of London Stubble—clean, confident, masculine, and modern.
Brand Personality
- Clean
- Confident
- Masculine
- Modern
- Premium
Typography
Headings: Montserrat / Gotham / Poppins (Bold, uppercase, spaced)
Body: Inter / Lato (Regular, clean, easy to read)
Imagery Style
- High‑contrast product shots with minimal backgrounds
- Close‑ups of beard texture, skin, and water
- Lifestyle shots with confident, well‑groomed men
- Muted, masculine tones with subtle highlights
Colour Palette
| Purpose | Colour | Hex |
|---|---|---|
| Primary | Charcoal Black | #1A1A1A |
| Secondary | Slate Grey | #2E2E2E |
| Accent | Royal Blue | #1E4FFF |
| Neutral | White | #FFFFFF |
| Highlight | Metallic Silver | #C7C7C7 |
Use charcoal and slate as the base, white for breathing space, and royal blue as a sharp accent.